- Extensive Market Research
- Wireframes: Low-fidelity & High-fidelity
- Comparative & Competitive Analysis
- Usability Testing
Desktop Landing Page
Outlines the details of the offer as well as which item qualifying for which discount. Giving the offer it’s own landing page helped the customers know which brands as well as which model within the brand qualify for the offer.
Refinements were made from the mock up after monitoring two weeks of statistics on the page and how users were interacting with the content. Adding a red banner under the hero to keep within the holiday theme as well as instruct further to the customer in a equation sense how the offer is to be completed to get the discount.
Secondly, the bottom banner that gives the customer the ability to view all Additional Items was removed to allow the customer to only focus on the qualifying combo kits in the offer. Also, with the removal of the bottom banner allowed us to display more of the legalese of the offer in an open accordion state and out of the hero. Conversion rates increased after both changes were implemented.
Product Listing Page
Product Information Page
Has the landing page to displays the offer as well and only the qualifying items within their qualifying discount. They will be taken to a Product Information page to add the product to cart and a banner will serve as the destination link to the additonal qualifying items they need to select in order to complete the offer. The customer is given the ability to shop by brand or item for their additional qualifying item.